The biggest challenge of pitching stories to the media isn’t touching the largest audience possible. Rather, we strive to reach the largest target audience. For the National Strength and Conditioning Association (NSCA), this happened when we worked with Men’s Health...
NSCA
Pitching the media using first-hand experience: Notes from our fitness revolution
Media Relations has an extensive and long-standing roster of health, fitness and lifestyle clients, including the National Strength & Conditioning Association (NSCA). The NSCA’s certification programs are the industry’s gold standards, so when we decided to get...
Our publicity prowess helps attract key media to our client’s event
It can be tough to get the media to attend or cover annual conferences and events. They are inundated with invitations, so organizations really have to stand out and work hard to gain their attention. Publicist Sallie Crowl has proven once again that she knows how to...
Here’s an example of how connecting with our PR clients led to big changes among our staff
One of the great things about our job as publicists is that we really get invested in, and inspired by, the clients and spokespeople we pitch to the media every day. Connecting with them on a personal level beyond just day-to-day business really helps create more...
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