Tag: Media

To call or not to call, that is the media pitching question

When pitching a brand new story to the media, you want to know: what is the best method to contact [...]

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Do you want reporters to rave about your products?

The media’s lead times range anywhere from two to three weeks to three months or longer. If you want to [...]

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Our publicists find jaded journalists give the best advice

From time to time I enjoy reading blogs from “jaded” journalists (their own term, not mine) on all the gripes [...]

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Our publicists are setting goals to get our clients media coverage in 2012

Here at the office all our publicists will be taking this last week of the year to set our priorities for next year. It can be difficult to get a hold of the media the week in-between Christmas and New Years. So this is the perfect time for us to set our game plan to ensure we get the best publicity possible for all our clients in 2012.

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Are you missing marketing opportunities for your media placements?

  So you got the media’s attention with your event  How can you use that TV interview far beyond the [...]

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Get the most mileage from your PR efforts with follow-up stories

When securing event PR, don’t merely limit your efforts to the pre-event coverage. Offering a wrap up story to the [...]

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We arranged coverage for TV news legend Connie Chung's visit to the Twin Cities

She is a TV news legend, and we got her on the front page of the biggest newspaper in Minnesota. [...]

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Publicity drives up attendance at annual breast cancer event

Our publicist team had the pleasure of attending the 10th annual  Living With Breast Cancer Conference last Saturday, sponsored by [...]

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Work with the media to publicize your products; learn effective publicity tactics in October 12 class

If you have questions about how to get reporters and producers to cover your products sign up now for the [...]

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Our media efforts are flying high for new Twin Cities client

Our team is proudly showing off all the recent placements we’ve gotten for one of our local clients. We hit [...]

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