Tag: Marketing Tools

A website flaw you should fix …

When your website visitors click on your “in the news” tab, are the stories few and far between? If you [...]

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Discover why and how you should involve your business with cause marketing

Now more than ever, consumers are showing a preference for companies that they believe are socially responsible. Employees at companies [...]

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Here’s a marketing idea that has been working for us . . .

I’d like to share a marketing tactic that has worked well for us. You may be able to use it [...]

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Stunning PR Truth Revealed

Okay, maybe it’s not stunning but it may be a revelation to you. Some marketers have told me that the [...]

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Should social media generate a positive return on investment?

It’s time to lay to rest any misgivings you may have about using social media to market your business. Not [...]

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How we helped a local plant nursery get 23,000 visits per month…

Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local [...]

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Key questions to consider before exhibiting at an expo

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]

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Mike Danielson’s social media marketing article voted Readers’ Choice!

Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow [...]

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eCapital Advisors uses our on-call writing staff

Good writing is core to any company’s marketing and promotional campaign, especially now that so many people shop the Internet [...]

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You are making a mistake that Steve Jobs didn’t …

The media produce millions of stories on a regular basis and if your company is like most, you are in [...]

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