Keeping up with marketing trends these days is about as easy as predicting what type of outlandish costume that Lady [...]
Tag: Marketing Directors
Are you ready to explore some new tactics? Next week, we premiere two new MarketSmart Academy classes that will get [...]
There is a seasonal pattern of topics followed by the media. We know the pattern because over the last 25 [...]
I’d like to share a marketing tactic that has worked well for us. You may be able to use it [...]
Okay, maybe it’s not stunning but it may be a revelation to you. Some marketers have told me that the [...]
I know this article rankles some PR folks but I don’t care. I’m not in business to please other [...]
A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America [...]
How long do you think reporters have been working on all of those holiday buying guides that you’ve been seeing [...]
Here at the office all our publicists will be taking this last week of the year to set our priorities for next year. It can be difficult to get a hold of the media the week in-between Christmas and New Years. So this is the perfect time for us to set our game plan to ensure we get the best publicity possible for all our clients in 2012.
Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously [...]
Articles from our staff that will get your creative marketing juices flowing
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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