Tag: featured

Why every company needs an editorial calendar

Earlier in my career when I was editing a trade magazine, editorial calendars had two primary purposes. Our staff relied [...]

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How we helped a local plant nursery get 23,000 visits per month…

Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local [...]

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PR and event coordination ranked among America’s most stressful jobs

A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America [...]

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Warning: The presidential election will interfere with your 2012 product promotions. Be prepared …

Every four years, marketers compete for media space with presidential candidates. This year will be no different. Faced with a [...]

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No matter how many millions are spent on advertising, nothing sells a product better than free publicity

What follows is the most profitable headline and story you may ever read … “No matter how many millions are [...]

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A summer wake-up call

Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously [...]

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