Tag: Face to Face Marketing

Still think you have plenty of time to arrange your event publicity? Strategic planning is key for long leads.

If you haven’t started contacting magazines for your September event you may have already missed the deadline for many long-lead [...]

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An untapped PR resource: Make the most of calendar mentions for your event

Are you looking for something to do this weekend? Where do you go to learn about the latest events in [...]

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What is targeted marketing, and what can it do for your expos and events?

One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]

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Key questions to consider before exhibiting at an expo

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]

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Event PR: Are you thriving or just surviving? Think like a PR person.

It takes a certain kind of personality to thrive in public relations.  As a PR professional we tend to think [...]

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Publicizing your event: Would You Dive into the Pool Without Knowing How Deep the Water Was?

When diving into the PR and marketing pool for your event or expo you really need to be clear about [...]

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PR and event coordination ranked among America’s most stressful jobs

A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America [...]

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You work for your event PR; is your event PR working for you?

When you use PR to draw people to an event or expo, have you ever thought about how many hours [...]

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Publicity drives up attendance at annual breast cancer event

Our publicist team had the pleasure of attending the 10th annual  Living With Breast Cancer Conference last Saturday, sponsored by [...]

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Put a spin on the ordinary: How to entice the media to report on your event

Nearly everyone uses shampoo or a toothbrush of one sort or another, but how often do you see stories about [...]

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