Face to Face Marketing

Face-to-face marketing in a digital world

by Robin Miller | Mar 17, 2016 | Advice & Tips

Our marketing firm endorses and recommends face-to-face marketing. Being in front of someone enables you to respond to their subtle verbal and nonverbal cues. That’s why expos, trade shows and other in-person gatherings can be great selling and feedback-gathering opportunities. But depending entirely on face-to-face marketing isn’t practical. You can’t be everywhere at once. One solution is to meet people where they spend several hours a day: on their digital devices.

Media Relations teaches Kids n’ Kinship mentors how to better market their program

by Robin Miller | Mar 19, 2014 | Company News

It was a thrill to use our event marketing background to teach Kids n’ Kinship mentors how to better market their program during events. Media Relations has provided publicity services for Kid n’ Kinship, a local nonprofit mentoring organization, for many years....

An untapped PR resource: Make the most of calendar mentions for your event

by Sallie Crowl | Apr 26, 2012 | Advice & Tips

Are you looking for something to do this weekend? Where do you go to learn about the latest events in your area? I have a few tried-and-true resources I can count on and I bet you do too! Why not use those sources to promote your next event? As an event marketing pro,...

Key questions to consider before exhibiting at an expo

by Robin Miller | Jan 31, 2012 | Advice & Tips

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing promises. The Twin Cities market is no exception. Your marketing dollars should be well spent. The most effective way to approach an...

PR and event coordination ranked among America’s most stressful jobs

by Robin Kocina | Jan 9, 2012 | Advice & Tips

A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they...

You work for your event PR; is your event PR working for you?

by Sallie Crowl | Dec 14, 2011 | Advice & Tips

When you use PR to draw people to an event or expo, have you ever thought about how many hours are wrapped up in one interview? Get the most from each minute. Think about the tools you have used to get the media’s attention. For example, the press release should be...

Publicity drives up attendance at annual breast cancer event

by Heather Champine | Oct 6, 2011 | Placement Examples

Our publicist team had the pleasure of attending the 10th annual Living With Breast Cancer Conference last Saturday, sponsored by the Breast Cancer Awareness Association (BCAA). It was a proud moment to look around the room and see such a large crowd, because we had...

Put a spin on the ordinary: How to entice the media to report on your event

by Sallie Crowl | Oct 4, 2011 | Advice & Tips

Nearly everyone uses shampoo or a toothbrush of one sort or another, but how often do you see stories about either of those items in the papers or on the nightly news? Prevalent doesn’t mean interesting or timely. When attempting to entice the media to cover an event,...

Publicity: A Great Way to Increase Web Traffic

by Lonny Kocina | Sep 30, 2011 | Advice & Tips, MarketSmart Newsletters

I write a lot about the value of publicity. I know how well it works because I see the success our PR clients have every day. I also take my own medicine and I’d like to share some recent results with you. As a business hobby, I’ve started a website for artists: Post...

Helping businesses connect with the 50+ market

by Robin Miller | Sep 29, 2011 | Advice & Tips

Our fall 50+ PrimeTime Living Expo is next week, and we’re pumped! We’ve been helping businesses connect with this market since 2001, and it’s never been more important than right now as companies find competition is fierce for every consumer dollar spent. By next...

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You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...

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