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Expos
Online feature expands client’s publicity reach beyond their event participation
We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
One expo, many media opportunities: PR for Mid-America Remodeling & Design Expo is taking off
Arranging PR for the Mid-America Remodeling & Design Expo is exciting. With the many different exhibitors and the upswing in remodeling here in the Twin Cities, the expo is a huge media draw. The expo is a story within itself. Business reporters take interest when...
KSTP TV broadcasts a great segment promoting our Fall 50+ PrimeTime Living Expo
My personal thanks to KSTP’s Vineeta Sawker for conducting a great interview with me this morning about our contestant search for the 50+ Strut Your Stuff Talent Contest, which is taking place during our Fall 50+ PrimeTime Living Expo, September 22-23 at the Minnesota...
Location! Location! How your venue may impact your event publicity.
Your event's venue can be critical to the type of media coverage you're likely to attract. The key is to consider your PR at the outset, before signing the venue contract. Don’t make it an after thought. Matching the venue location to the type of media coverage you...
The testimonials keep pouring in!
During this last week, we’ve received unsolicited testimonials from several of our clients. This is what it’s all about folks: doing right by our clients so that they can grow their businesses. Our clients know they can trust us to help them succeed, which is why the...
We’re making headlines with marketing partner and Body Mind Life Expo presenter, O’Neal Hampton
Have you ever seen a competitor quoted in a magazine and thought "I should have been interviewed for that?” We are filling our marketing partner and Body Mind Life presenter, Biggest Loser Season #9 celebrity O’Neal Hampton's schedule with media interviews. We will...
Expo PR tip: Using Marketing Partnerships to Your Advantage
If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to get media exposure surrounding your event participation. This might be especially important to you if you are introducing or test marketing a new product, or if...
PR and event coordination ranked among America’s most stressful jobs
A company called CareerCast just ranked public relations and event coordination among the top 10 most stressful jobs in America for 2012. I guess that depends on who is doing the work. We learned a long time ago that when the right people are in the right jobs, they...
You work for your event PR; is your event PR working for you?
When you use PR to draw people to an event or expo, have you ever thought about how many hours are wrapped up in one interview? Get the most from each minute. Think about the tools you have used to get the media’s attention. For example, the press release should be...
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