Good content marketing encompasses more than blogs and social media posts. It extends to every word on a website. Some businesses are throwing away a perfectly good marketing opportunity by focusing their About Us page on all the wrong things. It’s easy to find...
Editorial
Fill your product’s marketing tank with high-performance content
Is your product’s marketing content performing like a high-performance race car or plugging along like a golf cart, dodging the higher speed traffic and swerving to miss the pot holes? High-performance content propels you to the front of the pack where you can get...
Four tips for tactfully including Cause Marketing in your content
Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your...
The first question your social media content should answer
After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
In 2013 resolve to write stronger, clearer social media content
During one of my first writing jobs, my editor admonished me to “write tightly”. Those two words of advice are some of the best I can pass along to other business communicators. Too often, extraneous words block clear communications and lead to muddy writing. Readers...
Client thrilled with PR targeting baby boomers in two major markets
One of our clients just got a big holiday gift from our publicists: two newspaper articles reaching hundreds of thousands of people in their key target demographic. Our client's product helps with a common health problem that is associated with aging, and the baby...
Why you may need an editorial calendar for your business
If you promote your business online through social media and blogs, you need an editorial calendar. Busy schedules and writer’s block are two of the most common roadblocks to a successful social media presence. The solution is to think and act like a professional...
On-call writing services have beneficial ripple effects
Here’s a quick story about how we saved our client time, increased their productivity AND extended their marketing reach within their industry. We were recently asked to write an article for a client’s self-published magazine, which has world-wide circulation. To...
Why every company needs an editorial calendar
Earlier in my career when I was editing a trade magazine, editorial calendars had two primary purposes. Our staff relied on them to plan our content for the entire year. And advertisers used our editorial calendar to determine when (or if) they would advertise in our...
On-call writing services for busy execs
We live in an information-hungry society. If you haven’t marketed your company on Twitter in the last few hours, or added new content to your website this week, your content may be considered stale. The tremendous need for quick, dynamic content is a fact of life for...
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