Tag: cost efficient

I’ve updated this article and I know it rankles some PR folks but I don’t care

I’m not in business to please other PR firms. I’m in business to help other businesses sell more of their [...]

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You are making a mistake that Steve Jobs didn’t …

The media produce millions of stories on a regular basis and if your company is like most, you are in [...]

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2012 marketing budget strategy tip

It’s that time again when our clients are planning their 2012 marketing budgets. Over the last 24 years, our clients [...]

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How well can you explain your new product in 30 seconds?

If your product or service is fairly new or complex, traditional ads probably won’t work for you. After all, how [...]

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If you’re doing it right, you don’t need a huge budget to build your brand

When I hear marketers say they need a big budget to develop a brand, I say “maybe not.”  I was [...]

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