Tag: Branding

Using Voice of Customer Research to Build Your Brand

As a marketer, I am a big fan of presentations about best practices. They are a great shortcut for learning [...]

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How to avoid social media posts that cause brand damage

Mike Danielson, director of our Health & Medical Division, has written an insightful white paper on this subject called, How to avoid social media posts that cause brand damage which you can download for free. Take a look at it, then call us to talk about how we can start some social media buzz about your products.

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Greetings from Malaysia, and PINC 2011

I am honored that I was asked to present the only non-scientific session during the Palm International Nutra-Cosmeceutical Conference 2011 [...]

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Publicity plays an integral role in this client’s marketing plan

Do you ever wonder why some products seem to be in the news all the time and yours doesn’t? There’s [...]

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Targeted marketing towards baby boomers spawns expo name change

The legendary Minnesotan Bob Dylan said it best: “The times, they are a’changing’.” For more than 10 years, we have [...]

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Congratulations to Polyphenolics

A well-executed, multi-faceted publicity campaign can have a dramatic impact on the public and trade’s perception of your brand. Media [...]

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From Their Labs to Your Abs

As Director of the Health & Medical Division for Media Relations, Inc., Mike Danielson has been personally involved in building [...]

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Need some face time with your customers?

In an economy like this one, businesses often need to have an “edge” of some sort to keep their customers [...]

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Building your brand

A few weeks ago I was out to dinner with a friend who owns a company with sales in the [...]

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The five-step approach to brand promotions – Part 3

Step 5. Combine all of this information into your marketing mix. Now you craft a variety of marketing pieces that [...]

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