As a marketer, I am a big fan of presentations about best practices. They are a great shortcut for learning [...]
As a marketer, I am a big fan of presentations about best practices. They are a great shortcut for learning [...]
Mike Danielson, director of our Health & Medical Division, has written an insightful white paper on this subject called, How to avoid social media posts that cause brand damage which you can download for free. Take a look at it, then call us to talk about how we can start some social media buzz about your products.
I am honored that I was asked to present the only non-scientific session during the Palm International Nutra-Cosmeceutical Conference 2011 [...]
Do you ever wonder why some products seem to be in the news all the time and yours doesn’t? There’s [...]
The legendary Minnesotan Bob Dylan said it best: “The times, they are a’changing’.” For more than 10 years, we have [...]
A well-executed, multi-faceted publicity campaign can have a dramatic impact on the public and trade’s perception of your brand. Media [...]
As Director of the Health & Medical Division for Media Relations, Inc., Mike Danielson has been personally involved in building [...]
In an economy like this one, businesses often need to have an “edge” of some sort to keep their customers [...]
A few weeks ago I was out to dinner with a friend who owns a company with sales in the [...]
Step 5. Combine all of this information into your marketing mix. Now you craft a variety of marketing pieces that [...]