Tag: Advertising

Come experience how marketing to the 50+ population and seniors is done

The Spring 50+ PrimeTime Living Expo (formerly the Seniors Spring Show) is happening today and tomorrow at Mystic Lake Casino [...]

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Something to think about

Here's something to think about: If major media outlets are in the decline stage of the  product lifecycle –and they are – what will happen to the established brands that depend on mass advertising to remind consumers to repurchase? Can major brands survive as both the media and consumer markets continue to fragment?

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Marketing isn't rocket science — but advertising is

We all know that marketing isn't rocket science. It's merely telling potential customers about your product, and trying to get [...]

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The Advertising Paradox

I'm a member of Prince of Peace, a wonderful church here in lovely Burnsville Minnesota. Last week pastor Foss made [...]

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Long-Form messaging really works

I have spent every day for the last twenty years thinking about advertising from a unique perspective. While most ad [...]

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When should you advertise?

Advertising  has been traditionally positioned as the focal point of marketing campaigns, but times have changed.  Now, advertising is better used [...]

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