Tag: 50+ Primetime

What is targeted marketing, and what can it do for your expos and events?

One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]

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Editors love it! 50+ Strut Your Stuff talent contest is big news

When you are tasked with publicizing an 11-year-old event that has been featured prominently in the news each year, you [...]

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Creating media interest for long-running consumer events

I love working on the fall media blitz for our 50+ PrimeTime Living Expo and Girlfriends Expo & Getaway. These [...]

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How full is your sales bucket? Grow your prospect list in just a couple of days

2011 is more than half over. Are your sales on target? What are your plans for those upcoming months when [...]

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