You are making a mistake that Steve Jobs didn’t …

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The media produce millions of stories on a regular basis and if your company is like most, you are in none of them. That’s a huge marketing mistake. I’m half way through Steve Jobs’ biography. Like every other historical account of his company’s assent, the biography makes it clear that media coverage was a key mass communication strategy. No one has the ear of the country like reporters.

My company has been selling publicity and charging per story for 23 years. Some, like Breathe Right, credit us openly as a critical part of their success. Others want our relationship kept secret.

Every day that your company and its products are not in the media is a wasted opportunity. Put us to work getting all the media coverage we can find. Thousands of reporters and producers have used us to link them to businesses and products. Call us at 612-709-7200 and sign up with us. We will make sure the media know you want to connect with them.

 

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About the author: Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.