Writing tips for busy business people
Your customers' attention span is getting shorter. With today's reliance on emails, texting, social networking and other forms of "quick communication", getting your point across quickly and effectively is essential.
So I thought I'd start posting tips for writing clearly and "tightly". Here's my first one:
Select nouns and verbs carefully. Don’t say, “dog” if you know it was a poodle. Don’t say someone “moved” when you know she sprinted. The right words can “show” as well as “tell”.
About the author:
Robin manages our writing team, and coordinates the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. Robin is our achiever and a whiz at multi-tasking. She’s strong, dependable and an inspiration to others. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: she can produce press releases and other written documents quickly and professionally.
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