Just because you write something doesn’t mean the recipient will have a good reason to read it. Whatever you write must compete with the flood of other written communications that your customers encounter every day. You have to capture the person’s attention. Involve the reader. Good writing is one-to-one communication. You’re not writing to a group, even though a group may read it. Think of your audience as one person. It will improve your style.
Writing tip for your blog, newsletter or email
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