More than 10.1 million U.S. firms are owned by women, and approximately one third of all Minnesota businesses are women-owned including Mid-America Events & Expos, producers of the upcoming Body Mind Life Expo and the Seniors Spring Show.  

These expos are intentionally created to have a strong appeal to women, because they also make most of the buying decisions.

We attract them to our shows with a great line-up that includes fashion shows, healthy living seminars, live entertainment and local celebrities. Because many of the companies participating in our shows are woman-owned, making a personal connection with other women during these events is a powerful way to help their recovery. They need a platform to get in front of thousands of potential women buyers to that they can to start filling their sales funnel.