Why I feel lucky to work here

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I just want to say how lucky I am to work with a so many incredible people here at Kocina Marketing Companies.   The economy has slowed some and companies are putting a hold on spending.    It is even more important now to have the right people on the bus.

We have some pretty amazing people here.  The slow economy has given us the opportunity to see what these people are actually capable of.   Our core group has stepped up and really made things happen.   Some of them are wearing hats that they have never worn before and doing a damn good job of it because we all love what we do.  Our Vice President of Operations and Events just closed three large creative deals.   Our Vice President of Media Production just brought in two new clients.  The Director of our Health Division is finding and developing new opportunities for his clients to succeed.  Our Editorial Manager is teaming with our Vice President of Operations to develop growth strategies in our expo and event production areas. Our Web Development team is being proactive in this down economy too — devising ways for our clients' websites to become profit centers instead of just business costs. And our Human Resource Manager is not only using this time to train our staff on a new computer system, she is also developing ambitious initiatives for some of our newest marketing products.

Too many people are sitting down and saying, “It's no use — the economy is bad.”  This becomes their excuse for not trying.  Our staff excels during times like this because we see every change as an opportunity.

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About the author: As COO, Robin’s primary focus is on helping people reach their full potential by working within their strengths and by creating incentives for people to surpass their personal best. Robin is a past board member and Chairman of the Board for WomenVenture. She also serves on the Leadership Board for the National Federation of Independent Business, and is an active member of the Women’s Presidents Organization. She was honored in 2010 with the Top Women in Finance and Bloomington Chamber of Commerce Volunteer of the Year Awards, in 2008 as one of the 25 Women to Watch by the Minneapolis/St. Paul Business Journal and with the Upsize Lifeline Award, in 2006 with Minneapolis/St. Paul Magazine’s Standing Ovation Award, and is the recipient of the 2005 Luminary Award from the National Association of Women Business Owners, Minnesota Chapter.