Who Moved My Market?

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This past weekend while packing a multitude of books in preparation for moving to our new home, I came across the gem, Who Moved My Cheese by Spencer Johnson.  This is one of those timeless books that speaks truth no matter where we are at in business and in life.

The landscape has changed in marketing and now more than ever it is vital to know how to navigate the marketing maze. A maze is an easy place to get lost in.  It’s time to take control rather than just let things happen to your business.

In this market, you need to adapt faster, because if you don’t adapt in time, you might as well have not adapted at all. 

We work with our clients to help them “navigate” their marketing efforts and turn them into sales.  We offer a full array of marketing services that can help you work your way through this maze including MARKETSMART trainings, strategic products, social media marketing, publicity, web development and expos.

Waiting to move forward with your marketing will not increase sales and put extra $$ in your pocket. It’s time to build your own Brand Playbook, one of the strategic products our company has developed.  This is a roadmap that will help you increase the effectiveness of your marketing efforts and keep your team focused on company marketing goals, your target market, key message points and the appropriate promotional channels.

Give Cynde a call at 612-798-7218 and we’ll get you moving in the right direction.

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As New Business Development Manager, Cynde is responsible for helping to identify businesses for which our family of services would have the greatest positive impact, and establishing dialogs with key decision-makers within those companies.

She also serves as the lead recruiter for the Kocina family of companies as well as coordinate class offerings, registration and communications for MarketSmart Academy. With her educational background, she also fulfills a role as one of our trainers.

Cynde's top strengths are Focus, Achiever, Responsibility, Maximizer and Relator. With that combination she does her best to be a purposeful and positive difference maker with excellence, joy and a “can-do” attitude.

She enjoys accepting new challenges and is highly conscientious in the planning, follow-through, and organization of new projects.

Cynde is spiritual and kind. She’s got a perpetual smile on her face and in her voice.  She is also a “Jill of all trades”, pitching in whenever we need an extra hand.