What Will I Be When I Grow Up?

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When I first began my career at Kocina Marketing Companies four years ago, I had the opportunity to participate in our company book club to discuss Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton and take the on-line assessment.  My top five strengths are Focus, Achiever, Responsibility, Maximizer and Relator.  At the time, I was an Administrative Assistant for our company.  When I was offered a position in Human Resources, my first thought was “Will this opportunity be a match for my strengths?”  Well, it was and I absolutely LOVE what I do!  Just ask anyone that I work with or my family! 

In order to develop a career that really suits you, it’s important to have a basic knowledge of your key strengths.  Unlike skills or knowledge you can acquire through education, your strengths are more basic talents.  For the most part you were born with them.  You can certainly continue to develop new talents, but in the area of your strengths you have an almost unfair advantage. Your strengths are things that come naturally and easily to you.  Your brain is just wired to be good at them.  You’ll be happiest working in a career that allows you to take advantage of your strengths on a daily basis.  Working from your strengths will help you (1) be far more productive, (2) get better results, (3) contribute more value, (4) attract higher compensation, (5) enjoy your work, and (6) experience greater fulfillment. No matter where you are at in your career right now please, oh please figure out your strengths! Look for what you're passionate about and DO THAT. Think about what excites you; why you’re on this earth; where you can achieve your greatest successes; what will make you grin when you think, "…and I get PAID for doing this?"

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As New Business Development Manager, Cynde is responsible for helping to identify businesses for which our family of services would have the greatest positive impact, and establishing dialogs with key decision-makers within those companies.

She also serves as the lead recruiter for the Kocina family of companies as well as coordinate class offerings, registration and communications for MarketSmart Academy. With her educational background, she also fulfills a role as one of our trainers.

Cynde's top strengths are Focus, Achiever, Responsibility, Maximizer and Relator. With that combination she does her best to be a purposeful and positive difference maker with excellence, joy and a “can-do” attitude.

She enjoys accepting new challenges and is highly conscientious in the planning, follow-through, and organization of new projects.

Cynde is spiritual and kind. She’s got a perpetual smile on her face and in her voice.  She is also a “Jill of all trades”, pitching in whenever we need an extra hand.