Entrepreneur magazine has listed the seniors market among the top 10 trends for 2010.  Through our face-to-face events, Mid-America Events & Expos (www.101expos.com) has been helping companies build their reputations as being senior-friendly since 2001.

Most of our exhibitors and marketing partners have been with us since the start … and the reason is that they are making money by targeting this lucrative market.

According to Entrepreneur's article, businesses aimed at retired baby boomers are … in their words … booming. Did you know, for example, that seniors spend more on health and personal care products than any other age group?

Could you be focusing more on this population segment?  It's not difficult. Some tips include:

• Keep your marketing and advertising straightforward and benefit-oriented.
• Show seniors in your ads and on your Website.
• Use larger type and an uncluttered design.
• If you offer senior discounts, let them know!
• Use a very strong call to action.

To start meeting healthy, vibrant and active seniors face-to-face, consider participating in the Seniors Expo, Seniors Spring Show and the Ms. Minnesota Senior Pageant. In addition to exhibiting opportunities, there are various levels of marketing partnerships including some that offer year-long media campaigns.