We’re a game changer … and our clients know it!

Keeping up with marketing trends these days is about as easy as predicting what type of outlandish costume that Lady Gaga will wear for her next TV appearance. How many infographics did you add to your website last week? Did you know about the format change for that local morning TV show? Which story pitches are most likely get buried?

We’ve always been rebels. We’re the marketing agency that has never quite played by the same rules as all the others. Do you want to send out your press release using a wire service? That’s not really our style. We’d rather pick up the phone and talk with each reporter. That way instead of a short blurb we may be able to talk the reporter into doing a larger feature story.

We know marketing fundamentals as well as anyone. Probably better than most. What makes us different is that we aren’t satisfied with doing business just like everyone else. When it comes to flexibility and keeping your marketing momentum moving in the right direction, we’re already using game-changing strategies.

Our clients find it refreshing that we don’t put on a razzle dazzle show to get their business, only to disappoint them later. We become more of an extension of your marketing team – we sit down and strategize with you on the best ways to make things happen. Then we get to work on our agreed-upon goals.

We don’t just go with the flow … we create our own current. Sometimes it’s nice, steady stream of publicity. Sometimes it’s a tidal wave.

I love to hear about game-changing ideas. What game changing ideas have you seen lately or better yet put in place? Call me at 612-798-7220.

 

No comments yet

Leave a comment



Tags: , ,
About the author: Heather has been teaching clients how to harness the power of publicity to sell products since 1997. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She leads an entire publicist team in securing radio, TV, print and online news coverage for her clients. Heather is our strategy guru. She can take a complex scenario and determine how best to utilize publicity to reach client goals. She’s an upbeat, purposeful leader who can be both objective and compassionate at the same time.
  • Need Publicity?

    Call 952-697-5269
  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    10/21/2013
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    10/21/2013
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    President
    Window World
    10/21/2013
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    10/21/2013
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    Partner
    eCapital Advisors
    10/21/2013
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.
    08/29/2013