Like most of us, all my life I have been told about the tremendous affect of positive thinking.  Who can forget that childhood classic The Little Engine That Could? I think I can, I think I can, I know I can. And before you know it you are at the top of the hill. As publicists we daily convey the yes I can attitude.  “Yes, I can make arrangements for that interview.” “Let me send you a review copy of that book.” “Let me gather that additional background information and testimonials you would like for your story.”  A good publicist is the one who “can” make a booking as easy as possible for our media contacts.  Every time we pick up the phone, it's an act of positive thinking.  I'm going to get a booking. But as publicists, the “can do” attitude is also an important element to our success.  The other day I overheard one of the newer publicists say, “I can't believe I have 20/20 and the Today Show on my lists of media to contact.” Again, it's a matter of positive thinking.  I'm going to get the good doctor booked on Oprah or the Ellen Degeneres Show.  Okay, maybe at first you're not sure how you are going to do this, but you know you will. Our book club this month discussed the Law of Attraction by Michael J. Losier. One of the points he made struck us as an important principle to follow.  That is to reward yourself for being in the process of getting something accomplished.  Sometimes enjoying the road to success is as satisfying as the final accomplishment.  I will always remember my excitement when a producer from the Ellen Degeneres Show asked for more information and then for some clips to review. They weren't yet booking but I knew at least I was moving forward.  Also we need to keep the positive in mind when a contact says our pitch doesn't fit in what they are working on now, but keep in touch.  They mean it.   Our job is also all about contacts and developing those relationships for the future. If you have read this far you will know why all my life I have been told I'm a Pollyanna.  To me that's a great compliment.  Look for the good and you will find it. P.S. While I believe in the joy of the process, if any producers from Oprah, Ellen Degeneres or Martha Stewart are reading this: Give me a call. I can make those interviews happen!!