The average American is exposed to ...

As someone involved in marketing, I thought you might find this interesting. I keep hearing statistics on the number of ads we are exposed to in a day, so I googled “the average American has been exposed to.”

The results support the joke that 97% of all statistics are made up on the spot. Here is what I found.

The average American is exposed to …

  • about 3000 advertising messages a day
  • at least three thousand ads every day
  • 100 advertisements before 9 am each day.
  • 247 advertisements in one day
  • 5000 advertising and promotional messages per day
  • over 30000 commercials each year
  • hundreds, or even thousands, of ads each day more than 3000 advertising messages each day
  • 3000 ads per day on television, radio, bus benches, billboards, etc
  • 247 commercial messages each day
  • at least three thousand advertisements every day
  • more than 2000 ads a day
  • over 3000 advertisements a day
  • 4,000 marketing messages per day
  • at least 3000 ads every day
  • some 3000 advertising sermons to this grubby god every day of his or her life
  • as many as 4000 ad messages daily
  • some 3000 ads every day
  • over 1500 ads every day
  • a full hour of advertising every day
  • hundreds, or even thousands, of ads each day
  • over 3000 marketing messages a day
  • 3500 ads a day
  • an average of 3000 advertising messages every single day
  • more than 1600 advertisements each day

I didn't want to spend a lot of time on this but I was curious where the 3,000 number originated. From what I learned they simply source each other. While 3,000 seems to be the most common made-up statistic, I'm going to use 1,724. It seems like a more believable number. You can go ahead and source me on that.

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About the author: Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.
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