I'm a member of Prince of Peace, a wonderful church here in lovely Burnsville Minnesota. Last week pastor Foss made a comment in his sermon that I thought summed up the selling power of advertising today. To illustrate a point about listening for Jesus to speak to you, he said "I don't know about you, but I don't trust advertisements anymore. when a commercial comes on the TV, I'm as likely to walk out of the room as I am to hit the mute button."

It's quite a paradox. Advertising: the clear example of something we don't listen to.

The days of introducing a new product through advertising are done. No one's listening. It's a grass roots world now. You can't just buy time and shout your message. The key to introducing a new product today is finding the places people LISTEN.