Last week, we had the 2nd of our four annual consumer expos: the Seniors Spring Show. Sponsors and exhibitors were happy, and we were gratified because once again we showed that our targeted marketing worked. In our attendee marketing survey, 83% responded that they came to the show expecting to find businesses that were more likely to have a product or service they needed.

Our next two shows aren't until October and November. It may sound like we've got some time to relax but in reality we're always building on our experiences to find even better ways to bring companies face-to-face with their most important target markets. 

You can count on social media being an even more important element, especially for the Girlfriends Expo & Getaway, featuring the Women's Home Expo.