Respect your elders

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Respect your elders

By Lonny Kocina on May 9, 2006
Categories: Strategy & Marketing

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Are you considering marketing to seniors? If not, you should be.

In the next 25 years the senior market (age 60+) will grow by 81%, while the remaining adult market (18-59 years of age) will grow by only 7%. If you don't think your business can profit by marketing to this group, better reconsider!

To reach seniors, keep your sales messages straightforward and benefit-oriented. Show seniors in your ads and on your Web site. Use larger type and an uncluttered design. Seniors understand the value of saving money. If you offer senior discounts, let them know! Use a very strong call to action.

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Tags: Marketing Directors, Owners of Mid-Sized Companies, Publicity, Senior Market

About the author: Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity business model which allows clients to purchase publicity by the story rather than pay hourly with no guarantee of coverage. His business foresight is evident in many ways including quickly reserving portal web addresses such as publicity, media relations, and checkerboard, and advising clients to do the same. Lonny has written two books: Media Hypnosis: Unleashing the most powerful sales tool on earth, published in 2002 and Reach & Teach Product Promotion: Teaching Consumers to BUY in 2007. In his spare time, Lonny teaches marketing as an adjunct faculty member at Dakota Technical College.