It puts people on edge when I tell them they have been hypnotized by the media.  Some people think it sounds far-fetched.  Others think I'm making something out of nothing.  The common thread is that they don't believe it.  The idea that someone else is manipulating their thinking is out of the question.

It's been my company's job for the last 19 years to create a camouflaged undercurrent of influence aimed at shaping peoples' thoughts.  These almost invisible undercurrents are sales messages which PR firms carefully and deliberately wrap in mediagenic stories.

When you watch a movie, you temporarily suspend your disbelief.  You have to.  How else could you enjoy "Superman" or "Mary Poppins"?  You know it's not true, but you let yourself believe for a moment that people can fly.  Not only can they fly, but one does it in blue tights with red trunks and the other with an umbrella.

A story on the evening news is far more believable than a movie.  In fact, these stories are accepted without question by most of the audience.  The subtle direction in which they push people is what the public relations revolution is all about. Media Hypnosis, by Lonny Kocina