When I became a publicist, there was a sense of ease and comfort when calling up media contacts to introduce story ideas to them. I think this stems from my work history as a radio DJ,  TV reporter, and a print reporter. I wasn't rattled or intimitated when making calls to them. Well, that was until I began pitching a national computer magazine. 

I was as energetic as ever, and called a new contact to let him in on this great story opportunity about hearing loss. After introducing myself and saying how hearing loss affects every part of your life, he cut me off and said to me (I'll never forget), "Do you really think I am going to want to write about this in MY magazine?" Just starting this job and not having any experience with this, I was really taken back.  

I figured, he already has made up his mind, so why not tell him exactly what I think! I continued to say, "Yes, I think you do because…". I went on to explain why a new groundbreaking hearing aid is important and why he should care about this.  

After about a 25 minute talk, he said to e-mail him more information and to call him back in a day or two. Well, 2 days later, I took a deep breath and dialed his number. Those three rings were the longest rings ever. I remember thinking, why am I even bothering? He's going to say no, and I'll probably get another tongue lashing from him. To my surprise, he was excited to speak with me. He went on-and-on about how great this new technology was and how 'HIS' readers would want to read about this. A few talks later, I booked an interview with him!! My interview is going to happen this week, and I can't wait to read the article he writes.

Because this booking took about 5 months, I am enjoying it much more than I would have if it was an "easy sell". I was able to not take no for an answer, and drive to the heart of the story, and the writer.