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Marketing partnerships extend your reach

by | Jun 23, 2010 | Advice & Tips

For as little $5,000 you could buy a few strategically placed ads or you might want to consider entering into a marketing partnership with a business that is targeting your same audience.
A marketing partnership is a joint venture. Each partner’s reputation impacts the other’s. Choosing the right partner enhances your sphere of influence.  Although it is not a quick fix for sales problems, because a marketing partnership is a collaborative effort, both partners get to meet the needs of more consumers than they would have met individually.
When done right, marketing partnerships can:
·         Improve your visibility
·         Strengthen your brand image
·         Give you access to new customers
·         Help reduce your marketing costs because you are bundling your marketing with a partner.
·         Provide a win/win/win situation bringing value to both participating companies as well as to your joint target audience.
Mid-America Events & Expos has numerous marketing partners because our expos target some lucrative consumer groups that are currently in very high demand because of their buying habits: seniors, women buyers and healthy choosers. Our marketing partners are almost always companies that want more exposure to these markets.
In exchange for prominently featuring our marketing partners in our PR and advertising campaigns (TV, radio, print and Internet), on our admission tickets, and giving them exhibit space and speaking time at our events, we look for marketing partners who are willing to offer something of real value to thousands of our expo attendees. This runs the gamut from health screenings and free access to leading industry experts, to product sampling or providing entertaining activities. We also ask our marketing partners to include their expo participation within their regional marketing campaigns.
Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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