For as little $5,000 you could buy a few strategically placed ads or you might want to consider entering into a marketing partnership with a business that is targeting your same audience.

A marketing partnership is a joint venture. Each partner’s reputation impacts the other’s. Choosing the right partner enhances your sphere of influence.  Although it is not a quick fix for sales problems, because a marketing partnership is a collaborative effort, both partners get to meet the needs of more consumers than they would have met individually.

 

When done right, marketing partnerships can:

·         Improve your visibility

·         Strengthen your brand image

·         Give you access to new customers

·         Help reduce your marketing costs because you are bundling your marketing with a partner.

·         Provide a win/win/win situation bringing value to both participating companies as well as to your joint target audience.

 

Mid-America Events & Expos has numerous marketing partners because our expos target some lucrative consumer groups that are currently in very high demand because of their buying habits: seniors, women buyers and healthy choosers. Our marketing partners are almost always companies that want more exposure to these markets.

 

In exchange for prominently featuring our marketing partners in our PR and advertising campaigns (TV, radio, print and Internet), on our admission tickets, and giving them exhibit space and speaking time at our events, we look for marketing partners who are willing to offer something of real value to thousands of our expo attendees. This runs the gamut from health screenings and free access to leading industry experts, to product sampling or providing entertaining activities. We also ask our marketing partners to include their expo participation within their regional marketing campaigns.

 

Michelle Roddie is our marketing partnership guru. Call her at 612-798-7203 or send her an email at MRoddie@mediarelations.com.