Internal Reporter’s Weekly Update with Michelle Roddie- 6/11/09

IR- What did you do this week for Kocina Branding and Marketing Companies?

Michelle- I worked a lot on marketing partnership opportunities with companies that would fit in with our Seniors Expo™ and our Girlfriends Expo & Getaway™.

IR- Very interesting! Can you tell us more about those expos?

Michelle- Sure! We have our Seniors Expo, which is in its ninth year and is taking place on September 16th and 17th at Treasure Island Resort and Casino. On September 16th from 3-6 pm we will also have the gala Ms. Senior Minnesota Pageant, and all of our Seniors Expo attendees get free admission! We are also working on the Girlfriends Expo & Getaway. That expo is also at Treasure Island Resort and Casino, and will take place on November 20th and 21st. It will be an awesome time to get the girls together to hang out and have some fun!

IR- What marketing approaches have you taken in promoting these two expos?

Michelle- We do a lot of promotions! We have our Media Relations publicists contacting the media, and arranging for written articles as well as interviews on television and radio. We also do a lot of email marketing to our past attendees as well as companies who are excellent fits for these demographics. We also attend other events to let people know about our expos face-to-face.

IR- Wow! You sure have some great marketing strategies! So do you actually go out into the community and promote these expos?

Michelle: Of course we do! We were just at “Putt for the Pink”, where we sponsored a hole and promoted the expos to the golfers. At the after-party we distributed tickets for both of our expos.

IR- Why attend one of these expos? What would someone gain from attending?

Michelle- Well, I think the best thing is that everything relating to women or to seniors is under one roof. So everything we offer relates to what they are looking for.

IR- Very true! So is there anything else you want to tell the audience about your expos?

Michelle: They will be totally awesome and fun! If you want to find out more information, just go to our website at www.101expos.com to shop at the show before you go and get discount tickets! Just click on the expo you want to attend, and you can print half price ticket vouchers right on the website!

IR- Your upcoming expos sound fantastic! Stay tuned for an expo update next week!