Internal Reporters Weekly Update with Jason Kocina, President of Checkerboard 7/10/09

IR: What did you do this week for Kocina Branding and Marketing Companies?

Jason: Well, this week Checkerboard and I worked with a raw ingredient manufacturer to drive more traffic to their website. This customer creates the focus and stress-relieving supplement that goes inside products like Gatorade and daily vitamins. We have a big marketing campaign going on for this customer, but this week we mainly focused on the “conversion point” to keep members of the audience interested in surfing their website. Instead of having an email list of potential consumers that can sign-up for information, Checkerboard and I make the client’s website more visually stimulating. Therefore, people surfing our customer’s website will be curious enough to check it out again.  

IR: How did you enhance the website’s visuals to keep the audience interested in it?

Jason: We are putting together an “Interactive Buyers Guide”, and using the Flash application to show all of the products that contain our customer’s ingredient. Flash adds character to our customer’s website, because the products slide and rotate around in cool, interactive pictures.  This project was great, because we got to utilize both our development skills and our Flash design skills to benefit our client.

IR: Excellent! Can you explain a little more in depth the concept of “Flash”?

Jason: Of course! Flash is a program that allows for animation and interactivity on the websites. So if you see stuff sliding and moving around on websites, then the website designer used Flash.

IR: Does Flash have a significant impact on how much traffic is driven to your customer’s websites?

Jason: Definitely. Flash is a great way to do more visually with the page, and get the consumers more interested in seeing what else our customer has to offer. Without Flash, the page would not be as stimulating to look at.

IR: Awesome! I cannot wait to catch up with you and Checkerboard next week!