IR: What did you do recently with Kocina Branding and Marketing Companies?

Publicist: I worked on a project for Kids N’ Kinship, a local non-profit organization that matches kids ages 5-16 with volunteer mentors. I worked with community newspapers, the Star Tribune and the Pioneer Press. It was also a fun time getting all the major news stations to do stories on a 900-mile bike ride fundraiser!

IR: Awesome! So you contacted all the media to create awareness about the bike ride?

Publicist: Yes we did! We also got a couple radio interviews for WCCO and TCS radio, and we also created additional publicity by placing the Kids N’ Kinship website address on major news stations’ websites.

IR: Did you get the media to do a lot of “post-event” stories?

Publicist: We are actually not pursuing post-event stories. The representatives of Kids N’ Kinship wanted to create a lot of media awareness to solicit donations for the bike ride. So once the event was over, so was the fundraising effort. What I really like about print media is that the stories have a longer life, and people can go online and check out articles surrounding the event!

IR: Did you have a chance to also attend any part of this event?

Publicist: Yes, I did attend the Welcome Home celebration! What was really interesting was that there was a state representative, some of the mentors and children who participate in Kids N’ Kinship, and also a lot of additional volunteers. It was awesome to be a part of such a successful event!

IR: That sounds like an awesome time! I cannot wait to catch up with you next week!