Having fun with our demographic: Senior Idol Contest

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We've been producing solidly successful seniors events for 10 years. Now and then, we know we need to shake things up a bit so that the events don't become stale.  People are more open to buying products and listening to our exhibitors' sales messages when they are in a good frame of mind so we decided to do something fun.

We're producing our first-ever Senior Idol Contest, open to talented amateur performers age 55+. We're going to have a rousing good time with this. Much like the TV show, we plan to rally the public around their favorite contestants.

We know there are lots of talented seniors out there, and believe we're going to be blown away by the caliber of the participants.  The finalists will be invited to perform during this year's Seniors Expo, October 5-6, 2010 at Mystic Lake Casino Hotel.

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About the author: Robin manages our writing team, and coordinates the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. Robin is our achiever and a whiz at multi-tasking. She’s strong, dependable and an inspiration to others. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: she can produce press releases and other written documents quickly and professionally.