Yesterday I presented on new and existing market trends in the palm fruit oil and palm bioactives categories at the 2nd annual palm fruit bioactives workshop during the Supply Side West Trade Show and Conference in Anaheim.

I covered branding, marketing processes and the consumer education campaign that is being executed on behalf of the Malaysian Palm Oil Council.

I really like presenting the positive side of current and emerging trends to offset the industry experts who are telling marketers that there are no innovation, growth or new interesting trend opportunities.

In reality, there is no shortage of consumers interested in feeling healthier and looking better. Consumers are also interested in learning more about prevention.

During my presentation, I gave examples of the successful execution of the ongoing consumer and healthcare professional education campaign. I also showcased the traditional media coverage, the expanding health and nutrition advisory board, the culinary education campaigns and the new palm oil health and nutrition blog. Every element was well received by the marketers and manufactures in the audience.

If you were unable to attend my presentation at SupplySide West, and would like to discuss how a similar campaign can jumpstart your business, call me at 612-798-7214 or send me an email at MikeD@mediarelations.com.