Take a walk in your customer’s shoes with a new business strategy. The art of empathy is a contemporary and growing idea among business professionals in 2013. Leaders are beginning to focus their aim away from the customer’s wallet, and instead are striving to understand the world from the customer’s perspective. Wired Magazine states that empathy is a “revolutionary force for change” as a “future-proof” business strategy in 2013. You can personally discover this innovative approach with Jeri Meola’s seminar, “If Your Don’t Take Care of Your Customer, Someone Else Will.”
“If You Don’t Take Care of Your Customers, Someone Else Will” is a FREE customer empathy seminar provided by MarketSmart Academy on May 14, 8:00 AM to 10:00 AM. Jeri Meola dives deep into helping organizations understand their customers–a critical element in decision making, learning, and judgment to support their vision. Jeri Meola is the founder and President of SMS Research Advisors, and she has been a “Voice of Customer” advisor for visionary business leaders at some of America’s most admired companies, including 3M, Deluxe, Toro, Hearth and Home Technologies and C.H. Robinson.
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