Do you want reporters to rave about your products?

The media’s lead times range anywhere from two to three weeks to three months or longer. If you want to see your product in the news in time for a specific holiday or event, it’s smart to start early.

Right now, our publicists are calling reporters and producers with story ideas for May, June and July air/publication dates. They are also pitching products for November and December holiday gift buying guides. (The holidays really DO start early in the PR world!)

If your product fits with one of the media’s hot topics below, we need to start working with you now. We may still be able to get you into some of the media’s Mother’s Day stories, for example, but only if you act fast.

Hot story angles:


  • Mother’s Day
  • Better sleep month
  • Hypertension awareness month
  • National arthritis month
  • Physical fitness and sports month
  • Stroke awareness month
  • Women’s health month


  • Father’s Day
  • Skin cancer awareness month
  • Gardening month
  • Wedding trends


  • Places to go, places to see
  • Disability awareness month
  • Herbal/prescription awareness month

Call me at 612-798-7220 or email me at to get started. I can tell you what steps you need to take to get your product mentioned in the news!

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About the author: Heather has been teaching clients how to harness the power of publicity to sell products since 1997. Her expertise lies in marketing consumer products and services so that they are deemed newsworthy by the media. She leads an entire publicist team in securing radio, TV, print and online news coverage for her clients. Heather is our strategy guru. She can take a complex scenario and determine how best to utilize publicity to reach client goals. She’s an upbeat, purposeful leader who can be both objective and compassionate at the same time.
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