Today's promotional channels are starved for information. Companies that promote themselves through social media such as Facebook, Twitter, YouTube and LinkedIn need fresh content almost daily.

People on these channels don't necessarily want to be sold to, even if they become a fan of your company's page. Everything that you write for these media should be keyword-rich, and filled with useful and timely information. It should not be focused so much on your product's features and benefits as it should be on drawing people into your sales process.