Business writing tip of the week
Assume that your reader is extremely busy.
He/she may skim your message,
and save it to read more thoroughly later.
Be concise. Why use three words when one will suffice? For example: “I would like to thank you” and “thank you” communicate the same point.
- Remove the phrase “I believe that …” from your writing. (As in, “I believe that now is the best time to move forward.”) If you didn’t believe it, you wouldn’t be writing it.
- Instead of writing “The people who read the newspaper”, write “The newspaper readers.”
About the author:
Robin manages our writing team, and coordinates the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. Robin is our achiever and a whiz at multi-tasking. She’s strong, dependable and an inspiration to others. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: she can produce press releases and other written documents quickly and professionally.
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