A few weeks ago I was out to dinner with a friend who owns a company with sales in the billions. That's billions with a "b."

As he does every time we meet, he reminds me of the advice I gave him when his business was in a severe slump. He says, "Remember when you told me to increase my marketing?" Then he chuckles and says, "Lonny, that was good advice."

The advice I gave my friend years ago is the same advice I'm giving you today: become a more aggressive sales organization.

Unfortunately, consumers (consider yourself) are more resistant to sales messages than ever. TiVo, do not call lists, spam filters, XM radio, etc. are used like a protective armor that keeps sales messages from penetrating. And what consumers can't deflect, they ignore. Sound familiar?

So how can you aggressively market to the resistant masses? I'll give you the answer in the next five paragraphs.

We have pioneered, trademarked, and successfully used a concept we call Reach & Teach Product Promotion®.

I recently wrote a short book called Teaching Consumers to Buy that explains the concept of Reach & Teach Product Promotion®. In addition, I created a 10-point poster to serve as a visual reminder of the Reach & Teach concept.

You probably think I'm teeing you up to buy the book and poster, but I'm not. Quite the opposite – I want to give them to you FREE with one small hitch. Let me explain …

When I developed the book and poster I bundled them with a workshop and sold them together. But I've changed my mind and decided to give the book and poster/map away as a loss leader. The reason for the change is that clients who have gone through our Branding Workshop have had an overwhelmingly favorable experience and subsequently purchase many of the marketing services that we offer. So I'm offering the book and poster free in order to expose more people to the possibility of participating in a Brand Building workshop.

My logic is straightforward:

1. Give you the book and poster if you will listen to our sales pitch for the workshop
2. See if we can convince you to invest in the workshop
3. Up-sell you on the services we offer that fit your needs.

So here's the deal: I'll send you my book and poster (they form the underpinning of Reach & Teach Product Promotion®) free if you will agree to let one of my account executives spend five minutes explaining the benefits of our Brand Building Workshop That's your only commitment to us. If you decide the workshop won't benefit you, that's fine.

If you need to increase your sales, our Reach & Teach Product Promotion® concept is the answer.

Call 612-798-7200 and ask for an Account Executive and we will send you the book and ten-point poster/map immediately. The only thing we ask in return is the opportunity to explain the benefits of our enlightening Brand Building Workshop. Lonny