Just because you write something doesn’t mean the recipient will have a good reason to read it. Your e-mail, letter, blog, newsletter or social media post must compete with the flood of other written communications. You have to capture the person’s attention. Involve the reader. Good writing is one-to-one communication. You’re not writing to a group, even though a group may read it. Think of your audience as one person. It will improve your style.
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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