|
Past Poll Results
Where are the majority of your marketing dollars spent?
| Advertising |
54.1% |
|
|
| Public relations |
25.9% |
|
|
| Promotions |
20.1% |
|
|
Do you own a TiVo or DVR (Digital Video Recorder)?
| Yes |
29.7% |
|
|
| No, but I want one |
63% |
|
|
| No and I don't want one |
7.5% |
|
|
Where are you most likely to get your news?
| Newspaper |
25% |
|
|
| Radio |
6.3% |
|
|
| Television |
35.5% |
|
|
| Internet |
23% |
|
|
| Magazine |
10.5% |
|
|
What is your biggest marketing challenge?
| Reaching target audience |
41% |
|
|
| Obtaining good leads |
4.6% |
|
|
| Keeping up with new technology |
4.6% |
|
|
| Budget restraints |
45.5% |
|
|
| Determining ROI |
4.6% |
|
|
How much do you budget annually for marketing?
| Less than $5000 |
43.8% |
|
|
| $5K - $10K |
6.3% |
|
|
| $10K - $25K |
6.3% |
|
|
| $25K - $50K |
14.6% |
|
|
| $50K - $100K |
6.3% |
|
|
| More than $100K |
23% |
|
|
When are you most likely to catch up on the news?
| In the morning |
39.7% |
|
|
| In my car |
11.3% |
|
|
| During the day |
5.2% |
|
|
| Watching the evening news |
21.6% |
|
|
| Late night before I go to bed |
22.5% |
|
|
|
 |
