Our jobs as marketing strategy experts involves weaving our clients’ stories into the media’s topical conversations. We began arranging this Wisconsin TV publicity for our client long before cold and flu season started. The media covers this topic each year. We always want to be the first ones to contact producers with a fresh story angle. That increases the odds that our clients will be the ones mentioned in their annual coverage. This year, we added a second ‘hook’ related to holiday eating.
More about how we arranged this Wisconsin TV publicity
It also helps that we have established good rapport with reporters and producers. They know us from our many phone conversations over the years. They trust us to deliver valuable information for their audiences, not just promotional hype. When there’s an expert to be interviewed, they trust us to have prepared that person with great talking points and visuals. In other words, we help to make their jobs easier.
Each publicity segment we arrange is intended to teach the audience about the product category, and how our client’s product or service fits within that category. We refer to this process, which we’ve perfected over the 30 years, as “reach and teach”. It works.
