For many of our clients, arranging for their stories to be told on TV, such as this placement on New Jersey’s News 12, is just the beginning of our integrated marketing process. After the segments air, we extend their selling power by uploading the videos to our clients’ websites and YouTube channels. We also write content to publish with the videos, to add complementary messaging (such as where to buy), and provide readers with links for more information.
These videos impart the media’s third-party credibility to our clients’ products and promotional channels. They feature trusted TV news hosts and expert spokespeople discussing the product with an angle that resonates with the audience. Another benefit: Each new angle that I successfully pitch to the media – such as this one about beauty products found in your kitchen pantry – becomes a new way for buyers to search for the product once the media-grade content is published on social media.
We stress an integrated approach to marketing because it helps to ensure consistent messaging, and that our clients’ promotional channels are populated with high-quality, media-grade content. If your website and YouTube channel could use more third-party videos such as this one, contact us at 952-697-5269 to discuss if your product would be a good fit for our services.
