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Toronto newspaper interview simplifies reasons to buy client’s product

by | Nov 26, 2014 | Placement Examples

Toronto newspaper

One of the best ways to promote a product is to show the media and their audiences how it fits into a typical lifestyle. A good example is this Toronto Sun feature article in which a health expert describes 10 healing foods. She includes one of our client’s products and elaborates on how it can support brain, skin and heart health. She even includes instructions for using this product as a dry-hair remedy.

People like lists such as these. They are easy to read, fun to review and simplify their buying decisions. In this Toronto newspaper interview, the expert also clearly justified those buying decisions.

We were very involved with this Toronto newspaper feature article, helping to ensure that it was well balanced. We realize that media-grade content – that which is informative rather than promotional – is better received by our clients’ target markets. It’s more credible. Keeping it “real” is simply a more effective way to manage a media campaign.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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