When the Parenting on the Peninsula editors heard Publicist Krista Wignall’s pitch about natural ways to help kids recover from aches and pains, they couldn’t resist. With online and print editions, Parenting on the Peninsula reaches families in California’s San Mateo County and Silicon Valley. By addressing parents’ concerns, Krista demonstrated a keen understanding of the publication’s target audience.
The final article, by-lined by best-selling author and pharmacist Sherry Torkos, featured two of our clients: Similisan homeopathic products, specially formulated for kids over the age of two, and Sunfiber, which helps with typical childhood tummy troubles including diarrhea and constipation.
Krista is a natural at identifying messages that speak to the media’s core needs. If you need help reaching your target audience through the media, give her a call: 612-790-0872.
