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Regular Girl product launch: Marketing that gets results.

by | Feb 23, 2017 | Placement Examples

It takes guts to create a fully integrated marketing campaign in a poopy category! Our new Regular Girl case study will give you an insider’s perspective on how we collaborated with our client to successfully launch a digestive health product. We figured out how to move the conversation about constipation and diarrhea out of the bathroom and into the mainstream media, earning more than 29 million impressions in just 14 months! And from fun, user-friendly websites to cleverly written, snappy content, we made sure that the brand’s message reached a receptive target audience through all other relevant promotional channels.

All good marketing starts with a plan. Using our strategic processes, we laid out carefully orchestrated tactics. They involved:

  •         Marketing Strategy
  •         Public Relations
  •         Content Development
  •         Graphic Design
  •         Website Design and Creation
  •         Landing Pages
  •         Digital Marketing/Advertising

Then we provided the talent to deliver results! In the first 14 months:

  • GetRegularGirl.com website averaged 1,815 monthly visits.
  • Regular Girl’s digital advertising campaign generated 394,045 impressions with a remarkable 2.74% average click-through rate.
  • E-newsletter subscribers grew year-over-year from 137 subscribers to 2,452.

And we had a happy client who praised us for our ability to pull it all together seamlessly.

If you’re about to launch a product, or if you need to call more attention to an existing product, you need a strategic marketing plan in place to ensure that your message correctly reaches your target audience through every logical promotional channel. Our Strategically Aimed Marketing process, implemented by our expertly trained team, keeps marketing campaigns running efficiently.

We do the behind-the-scenes marketing, working in your best interest. We will follow up with you. Our full-service hybrid agency will apply our Strategically Aimed Marketing process to tell your business’ story.

Let’s talk strategy and create more awareness of your product. Complete our contact form, or give us a call at 952-697-5269. Put our integrated marketing tactics to the test. You’ll be pleased by our approach to telling your story.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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