I love the challenge of arranging media coverage. The hard work is worth it when I arrange a national news story such as this Fox & Friends television segment that made 1,622,000 impressions for our client, Real Health SuperFoods. Our PR agency can arrange media coverage that teaches massive audiences about our clients’ products. Imagine what a crowd of 1,622,000 people would look like: That’s enough to fill more than 10 football stadiums.
I use persistence and creativity to obtain the impactful media coverage our clients seek. To ensure my workday is productive, I set goals for phone calls to make, e-mail messages to send, new pitches to create and research to conduct.
Developing appealing story angles is important, too. I tailor my pitches to specific media outlets. I empathize with my audience and ask myself, “What would make me watch or read a news story about this product? What would grab and hold my attention?”
The effort is worthwhile because media stories are such an effective means for our clients to educate consumers. This Fox & Friends segment showed how our client’s product, Kale Powder, can help audiences address a common concern: How to avoid throwing away food due to spoilage. A likeable guest expert explained Kale Powder’s benefits. It has a long shelf life and wide availability. It is an easy, healthy addition to a variety of dishes.
Media coverage provides time for companies to explain their message. Our clients can demonstrate how their products help consumers. Media stories are relevant and entertaining. They make an emotional appeal. And they can reach a huge audience.
I love helping deliver clients’ messages to large markets. Call me at 952-697-5240 or complete our form. Tell me about your product. Explain what markets you’d like to reach. We’ll discuss possible story angles. Then, if you’re interested, we’ll schedule a call with Vice President of Media Production Heather Champine. Heather leads our team of publicists, and she’s helped clients promote their products for more than 15 years. She is both candid and positive.
Chances are, our PR agency has media contacts who would like to learn more your product. Call me and find out how we can arrange media coverage for you.
