Our team is celebrating a big media placement with the National Enquirer
Do you start out your Friday mornings at work with high-fives and cheers? Our team did today! We’re celebrating a fantastic placement for a client with the National Enquirer. The February 11th issue of the high-profile magazine will feature a health article called Boost Your Sex Life. In it, writers Lisette Hilton and Laurie Miller talk about the essential foods your body needs to boost your libido, and mentions our client’s product which is a men’s nutritional supplement.
Our publicist Elizabeth Deniau worked with the magazine editor for nearly three months to co-produce this story. The editor was immediately interested in the story, but major news events happening around the country prevented her from scheduling it sooner. Elizabeth persistently stayed in contact with the editor until finally the timing was right. Our team worked closely with both the client and the publication to provide suitable content.
The end result is a perfect media placement for the client. National Enquirer readers are the ideal audience for this product, and hundreds of thousands of people read this magazine each week. Elizabeth also built a nice rapport with the editor, which is very important in our line of work, and something our team prides itself on doing quite well.
If you want to see your company’s product featured in high-profile magazines for the whole country to see, call Heather Champine at 612-798-7220.
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What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.
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