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New public relations client thrilled with this Phoenix TV coverage

by | Jul 10, 2014 | Placement Examples

public relations

We brought the all-important mom’s perspective to this Phoenix TV placement for a children’s health product. Of course it also helped that – in addition to being a mom – the expert being interviewed is also a healthcare professional who did a great job of positioning our client’s product for the parents who were watching the segment. This media placement was for a relatively new client, who was delighted with the results.

When we approach TV producers with a story idea, our goal is to give them all the elements for a well-produced segment that’s credible, informative and pertinent to their viewers. This one, for example, combined summer vacation, common children’s health/behavioral concerns, and a mom/healthcare professional’s suggestions for natural, easy-to-find products that parents might find beneficial. It is one of four TV placements we arranged for this client in the Phoenix and Tucson areas.

Contact us if you’d like for us to apply this thoughtful approach to your public relations campaign.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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