Internal Reporter’s Weekly Update with a Publicist 7/13/09

IR: What did you do this week for Kocina Branding & Marketing Companies?

Publicist: This week I worked with Scott Young, the president of ExtremeBartending.com, who was in town promoting our client’s new product called Drinkin’ Mate. It is a tablet made from guava leaf extract, and you put it into your drink or “last call” cocktail to help keep you from feeling sick. We worked on booking Scott with local media. On Wednesday we had him do a bar staff training at the Library in Dinkytown. He trained ten members of the staff on “flair techniques” and taught them to flip bottles and make drink concoctions containing Drinkin’ Mate.

IR: Awesome! Did Scott help create this new Drinkin’ Mate product?

Publicist: No, he was hired on as a company spokesperson. He did an excellent job in telling the public about the different recipes he has created with the product, and how the product will help to make a person feel fine after a fun night at the bar! Drinkin’ Mate is actually produced by the Plymouth-based company Amerilab, which also created the mouth-fizzing tablets that were popular in the early nineties.

IR: How else did you get Scott to promote this product?

Publicist: We got a Metro-Magazine representative to do a web mini-series with him. We met with the videographer and web content editor to enable them to get footage of Scott Young in action as a complement to their “Best Bar” series next month.

IR: Wow! Did you personally set up that meeting with Scott?

Publicist: Yes, I did set up the meeting between Scott Young and Metro-Magazine. A fellow publicist booked him on the KARE 11 4pm show, KARE OnLive, and also on the Laurie & Julia Show on FM 107. Scott’s sidekick also attended the KARE OnLive show to do extreme bartending and discuss Drinkin’ Mate recipes! It was a lot of fun, because he got the show’s host Diana Pierce to throw a bottle around! I then booked Scott on Fox’s morning show, and he also had an interview with The City Pages for its blog post, which is now up!

IR: Scott has been doing an excellent job marketing the new Drinkin’ Mate product! Anything else you’ve been doing?

Publicist: We also had Scott give out Drinkin’ Mate samples at an event on Lake Minnetonka, because a local radio station always has a radio personality go to different bars on lakes every Thursday.  Then this morning, I picked him up at 6:45am and took him to the Tone E. Fly radio show! They shot a video for “Fly TV”, which airs nightly Monday-Friday, with highlights from the radio station’s morning show.

IR: Excellent! So you have been very busy getting both Scott Young and Drinkin’ Mate publicity?

Publicist: Definitely! Since Scott Young is a well-known bartender and Drinkin’ Mate is soon to be a bar-hopper’s best friend, they were a great mix!

IR: That is awesome! I cannot wait to catch up with the team of publicists next week!